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Shop Cat In The Press
In the news and in pet parents’ hearts – see why Ultimate Pet
Nutrition is making headlines!
In The Press
In the news and in pet parents’ hearts – see why
Ultimate Pet Nutrition is making headlines!
February 2025
Actor Rob Lowe discusses his new role as Chief Pet Advocate for Ultimate Pet Nutrition, his family’s work rescuing dogs and how they like to spend time with their furry family.
February 2025
Actor Rob Lowe discusses his new role as Chief Pet Advocate for Ultimate Pet Nutrition, his family’s work rescuing dogs and how they like to spend time with their furry family.
August 2025
Circling before pooping is a normal canine behavior linked to comfort and instinct. Dr. Gary Richter, veterinarian at Ultimate Pet Nutrition, explains when this behavior may point to joint discomfort or digestive stress and how pet parents can monitor for early signs.
Dogs often dig due to boredom, stress, or natural breed instincts. The feature includes Dr. Richter’s guidance on enrichment and environmental adjustments that support healthier behavior and align with Ultimate Pet Nutrition’s focus on whole-dog wellness.
March 2025
Hiking dogs are exposed to a range of toxic plants that can cause serious reactions. Dr. Richter outlines the most common trail hazards and shares prevention steps that help pet parents keep dogs safe outdoors.
August 2025
Human grade dog food can offer cleaner ingredients and better nutrient density. Dr. Richter, Chief Veterinary Officer of Ultimate Pet Nutrition, explains what to look for in minimally processed diets and how ingredient quality shapes long term health.
February 2025
Rob Lowe joins Ultimate Pet Nutrition as Chief Pet Advocate to support better consumer education around clean ingredients and pet wellness. Dr. Richter highlights why minimally processed, nutrient dense formulas matter for everyday vitality.
May 2025
A complete and balanced diet must meet essential nutrient standards for digestion, immunity, and overall health. Dr. Richter breaks down what those requirements mean and how pet parents can choose quality formulas like those offered by Ultimate Pet Nutrition.
November 2025
Holiday gatherings bring foods that can upset a pet’s stomach or cause toxicity. In this segment, Dr. Richter explains which ingredients pose the highest risk and how to keep pets calm and safe during busy mealtime environments.
December 2025
Rob Lowe shares why thoughtful, intentional adoption leads to better long term outcomes for pets and families. Dr. Richter adds perspective on how nutrition, routine care, and lifestyle match support successful placements.
July 2025
Seasonal shifts can affect digestion, skin, coat, and energy. Dr. Richter offers spring and summer wellness tips and explains how Ultimate Pet Nutrition products support healthy activity and nutrient needs during warmer months.
March 2025
Pet nutrition myths spread quickly across social media. Dr. Richter corrects common misconceptions and shares science backed guidance that helps pet parents evaluate ingredients, processing methods, and health claims with more confidence.
Slow feeder bowls help cats eat at a healthier pace by breaking up food with ridges or partitions that reduce gulping and regurgitation. The article features guidance from Dr. Gary Richter, who explains how slower eating supports better digestion and why enrichment-based feeders can benefit cats with sensitive stomachs.
Flat-faced breeds often struggle with standard bowls due to short snouts and breathing differences. This roundup reviews the best shallow and angled bowl designs and includes insight from Dr. Richter on how proper bowl shape can improve comfort, reduce strain, and support safer mealtime habits.
February 2025
Ultimate Pet Nutrition is spotlighted for the brand’s efforts to donate product and support relief efforts from the devastating recent wildfires in Southern California. Ultimate Pet Nutrition donated food, treats and other supplies to animal charities in Los Angeles County.
January 2025
In natural disasters, most pet parents don’t consider emergency items to prepare for their pets. Dr. Richter is interviewed about the best items to have in your disaster preparedness kits, for your pets, including a good lasting freeze-dried dog food like Ultimate Pet Nutrition Nutra Complete.
July 2024
Dr. Richter appeared on Good Morning America to give pet parents some advice on how to keep their pets calm and safe during the holidays, especially with all the fireworks and weather events taking place.
December 2024
Editors share their favorite dog food toppers to boost their pet’s foods – Featuring Ultimate Pet Nutrition Nutra Complete.
December 2024
Dr. Richter explains how dogs, as natural empaths, sense human emotions and respond instinctively. He shares tips on recognizing empathetic behaviors, strengthening bonds, and ensuring dogs feel secure while supporting their owners emotionally.
October 2024
Dr. Richter advises pet owners to be mindful of Halloween decorations that may scare dogs. He provides methods for overcoming their pet’s anxiety so you can still celebrate. Additionally, he gives a big warning about Halloween candy and what you can do to keep your pets safe.
July 2024
How to Spoil your pups this summer! Featuring Ultimate Pet Nutrition Nutra Complete, Nutra Bites, and Canine Fresh.
March 2024
Dr. Gary Richter highlights the nutritional value of adding bone broth to your dog’s diet. He also includes some tips on how to properly make and use bone broth for best results.
About Ultimate Pet Nutrition
World-renowned veterinarian Dr. Gary Richter and award-winning actor Rob Lowe have come together with a shared mission: To elevate pet health through advanced, vet-developed nutrition. At Ultimate Pet Nutrition®, every formula is backed by science, guided by compassion, and crafted with the highest standards in mind — because your dog deserves to live their healthiest, happiest life.
For media inquiries, please contact [email protected]
About Ultimate Pet Nutrition
World-renowned veterinarian Dr. Gary Richter and award-winning actor Rob Lowe have come together with a shared mission: To elevate pet health through advanced, vet-developed nutrition. At Ultimate Pet Nutrition®, every formula is backed by science, guided by compassion, and crafted with the highest standards in mind — because your dog deserves to live their healthiest, happiest life.
For media inquiries, please contact [email protected]
February 2025
Actor Rob Lowe discusses his new role as Chief Pet Advocate for Ultimate Pet Nutrition, his family’s work rescuing dogs and how they like to spend time with their furry family.
August 2025
Circling before pooping is a normal canine behavior linked to comfort and instinct. Dr. Gary Richter, veterinarian at Ultimate Pet Nutrition, explains when this behavior may point to joint discomfort or digestive stress and how pet parents can monitor for early signs.
Dogs often dig due to boredom, stress, or natural breed instincts. The feature includes Dr. Richter’s guidance on enrichment and environmental adjustments that support healthier behavior and align with Ultimate Pet Nutrition’s focus on whole-dog wellness.
March 2025
Hiking dogs are exposed to a range of toxic plants that can cause serious reactions. Dr. Richter outlines the most common trail hazards and shares prevention steps that help pet parents keep dogs safe outdoors.
August 2025
Human grade dog food can offer cleaner ingredients and better nutrient density. Dr. Richter, Chief Veterinary Officer of Ultimate Pet Nutrition, explains what to look for in minimally processed diets and how ingredient quality shapes long term health.
February 2025
Rob Lowe joins Ultimate Pet Nutrition as Chief Pet Advocate to support better consumer education around clean ingredients and pet wellness. Dr. Richter highlights why minimally processed, nutrient dense formulas matter for everyday vitality.
May 2025
A complete and balanced diet must meet essential nutrient standards for digestion, immunity, and overall health. Dr. Richter breaks down what those requirements mean and how pet parents can choose quality formulas like those offered by Ultimate Pet Nutrition.
November 2025
Holiday gatherings bring foods that can upset a pet’s stomach or cause toxicity. In this segment, Dr. Richter explains which ingredients pose the highest risk and how to keep pets calm and safe during busy mealtime environments.
December 2025
Rob Lowe shares why thoughtful, intentional adoption leads to better long term outcomes for pets and families. Dr. Richter adds perspective on how nutrition, routine care, and lifestyle match support successful placements.
July 2025
Seasonal shifts can affect digestion, skin, coat, and energy. Dr. Richter offers spring and summer wellness tips and explains how Ultimate Pet Nutrition products support healthy activity and nutrient needs during warmer months.
March 2025
Pet nutrition myths spread quickly across social media. Dr. Richter corrects common misconceptions and shares science backed guidance that helps pet parents evaluate ingredients, processing methods, and health claims with more confidence.
Slow feeder bowls help cats eat at a healthier pace by breaking up food with ridges or partitions that reduce gulping and regurgitation. The article features guidance from Dr. Gary Richter, who explains how slower eating supports better digestion and why enrichment-based feeders can benefit cats with sensitive stomachs.
Flat-faced breeds often struggle with standard bowls due to short snouts and breathing differences. This roundup reviews the best shallow and angled bowl designs and includes insight from Dr. Richter on how proper bowl shape can improve comfort, reduce strain, and support safer mealtime habits.
February 2025
Ultimate Pet Nutrition is spotlighted for the brand’s efforts to donate product and support relief efforts from the devastating recent wildfires in Southern California. Ultimate Pet Nutrition donated food, treats and other supplies to animal charities in Los Angeles County.
January 2025
In natural disasters, most pet parents don’t consider emergency items to prepare for their pets. Dr. Richter is interviewed about the best items to have in your disaster preparedness kits, for your pets, including a good lasting freeze-dried dog food like Ultimate Pet Nutrition Nutra Complete.
July 2024
Dr. Richter appeared on Good Morning America to give pet parents some advice on how to keep their pets calm and safe during the holidays, especially with all the fireworks and weather events taking place.
December 2024
Editors share their favorite dog food toppers to boost their pet’s foods – Featuring Ultimate Pet Nutrition Nutra Complete.
December 2024
Dr. Richter explains how dogs, as natural empaths, sense human emotions and respond instinctively. He shares tips on recognizing empathetic behaviors, strengthening bonds, and ensuring dogs feel secure while supporting their owners emotionally.
October 2024
Dr. Richter advises pet owners to be mindful of Halloween decorations that may scare dogs. He provides methods for overcoming their pet’s anxiety so you can still celebrate. Additionally, he gives a big warning about Halloween candy and what you can do to keep your pets safe.
July 2024
How to Spoil your pups this summer! Featuring Ultimate Pet Nutrition Nutra Complete, Nutra Bites, and Canine Fresh.
March 2024
Dr. Gary Richter highlights the nutritional value of adding bone broth to your dog’s diet. He also includes some tips on how to properly make and use bone broth for best results.
About Ultimate Pet Nutrition
World-renowned veterinarian Dr. Gary Richter and award-winning actor Rob Lowe have come together with a shared mission: To elevate pet health through advanced, vet-developed nutrition. At Ultimate Pet Nutrition®, every formula is backed by science, guided by compassion, and crafted with the highest standards in mind — because your dog deserves to live their healthiest, happiest life.
For media inquiries, please contact [email protected]